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Asa new drink of health, “LIZIYUAN” corn juice as a brand was defined asthird-rate before 2007, and there were three major problems with the brand:style of packaging, product name, and mis-communication. Through all-roundscanning, Intercom decided on three major solutions and defined its target clients as “sunshine woman”. Stressing on the nutrition and beautifying effect of the product, “LIZIYUAN” corn juice is renamed as “LIZIYUAN Sunshine cornjuice”, and the advertising slogan—“Crude and fine make health and t better taste!”—with the interpretation of Fan Bingbing, a veryhot female actress right now in China, immediately promoted the brand recognition of “LIZIYUAN” and the recognition of corn juice.